| Заголовок | I want your fingers all over my apartment keys |
| Brief | Today, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment. |
| Агентство |
Marcel
|
| Кампания |
Commitment is sexy
|
| Рекламодатель |
Match.com
|
| Бренд |
Match
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | Сайты сообществ
|
| История | Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019. |
| Проблема | Europe's leading dating services. |
| Тип медиа |
Печать
|
| Главный исполнительный директор (CEO) |
Pascal Nessim
|
| Главный исполнительный директор (CEO) |
Charles Georges-Picot
|
| Главный креативный директор |
Anne de Maupeou
|
| Исполнительный креативный директор |
Valéry du Peloux
|
| Исполнительный креативный директор |
Youri Guerassimov
|
| Креативная команда |
Laura Aondio
|
| Креативная команда |
Francesca Vitello
|
| Креативная команда |
Virgile Lassalle
|
| Associate Director |
Sébastien Jauffret
|
| Стратегический планировщик |
Leoda Esteve
|
| Стратегический планировщик |
Alexandre Honoré
|
| Специалист по работе с заказчиками |
Angelo GIORDANO
|
| Делопроизводитель |
Claire Sioufi
|
| Менеджер проекта |
Marine Borreil
|
| Менеджер социальных медиа |
Constance Bonardi
|
| Продюсер печати |
Suzanne PEREIRA DIAS
|
| Продюсер печати |
Nathalie TURMEL
|
