| Заголовок | Life beyond the logo |
| Brief | Do you recognise this bird? National Geographic Kids Magazine subverted logos and symbols from the world of childhood to remind parents that the wonder of nature will last far longer than the latest trends in popular culture. |
| Агентство |
FoxP2
|
| Кампания |
Life beyond the logo
|
| Рекламодатель |
National Geographic Society
|
| Бренд |
National Geographic Kids
|
| Posted | Август 2018 |
| Бизнес сектор | СМИ, издательство и производство
|
| История | Executions in this Lion;1. ANGRY BIRDS;Entry Summary;As our culture becomes more commercialized, children are becoming more influenced by brands. Their world has become smaller, as the great outdoors is being replaced by shopping malls and screens. By subverting popular brand logos, we reminded parents that the wonder of nature will last far longer than the latest trends in footwear, gaming or energy drinks. And National Geographic Kids Magazine could help their children to develop a far healthier obsession, that could last a lifetime. |
| Тип медиа |
Газета
|
| Креативный директор |
Michael Lees-Rolfe
|
| Креативный директор |
Justin Gomes
|
| Креативный директор |
Andrew Whitehouse
|
| Копирайтер |
Mimi Cooper
|
| Арт-директор |
Michael Lees-Rolfe
|
| Продюсер агентства |
Katherine Trippe
|
| Цифровые изображения |
Ryan Barkhuizen
|
| Цифровые изображения |
Michael Lees-Rolfe
|
| Creative Director/ Art Director |
Michael Lees-Rolfe |
| Copywriter |
Mimi Cooper |
| Executive Creative Director |
Justin Gomes |
| Executive Creative Director |
Andrew Whitehouse |
| Business Unit Director |
Lizanne Peters |
| Entrant Company |
FOXP2 |
| Idea Creation |
FOXP2 |
