| Заголовок | Living Room |
| Агентство | Wunderman Thompson Toronto |
| Кампания | Health - ParticipACTION |
| Рекламодатель | ParticipACTION |
| Бренд | ParticipACTION |
| Posted | Январь 2008 |
| Бизнес сектор | Общественная безопасность, здоровье и гигиена |
| Проблема | Canada's Participaction was an organization with a very clear mandate: they wanted to get Canadian kids active again. Fact is, this was the first generation of kids who'd have a shorter life expectancy than their parents. Scary stuff. They were looking for a campaign that brought this powerful statistic to life. In a way that would get people talking, but also in a way that wouldn't blame parents. Hence, a 12 year old boy watering his driveway not able to go to the dance because he was getting a colonoscopy! |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Canada |
| Продюсер агентства | Clair Galea |
| Директор | John Mastromonaco |
| Директор рабочей группы клиента | Michelle Milos |
| Креативный директор | Don Saynor |
| Копирайтер | Don Saynor |
| Исполнительный креативный директор | Martin Shewchuk |
| Делопроизводитель | Shelby Spigelman |
| Редактор | Richard Unruh |
| Исполнительный креативный директор | Paul Wales |
| Арт-директор | Jeff Wilbee |
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