Independent Filmmaker, Freelance Writer & Creative Director
at
Independent Writer, Creative Director, Filmmaker
Amsterdam, Netherlands
| Заголовок | Five Fantastic Friends |
| Агентство | Amsterdam Worldwide Group |
| Кампания | Fantastic Friends |
| Рекламодатель | Madurodam |
| Бренд | Madurodam |
| Дата первой трансляции/Публикации | 2014 / 4 |
| История | We created animated characters and stories to bring to life the Madurodam experience and add opportunities for brand engagement. These 'Fantastic Friends' have become the new ‘spokeskids’ for Madurodam and are featured in a series of online comic book adventures and Nickelodeon tie-ins, as well as in print and digital executions. More chapters will be added to the Fantastic Friends’ adventures later in the year. |
| философия | Madurodam, a theme park, is one of The Netherland's top 10 attractions but typically only visited once. How do we create a sense of urgency for people to return to the park and turn Madurodam into a ‘love brand’?We developed a new brand strategy, campaign narrative, park attractions and also open up the brand to new merchandising and partnership opportunities. |
| Результат | Launched in April 2014. Initial results show dramatic, high double-digit, increase in footfall. |
| Тип медиа | Упаковка, брендинг и дизайн |
| Больше информации | http://www.madurodam.nl/en/ |
| Исполнительный креативный директор | Richard Gorodecky |
| Копирайтер | Rodger Werkhoven |
| Креативный директор | Rodger Werkhoven |
| Strategy | Man Yong Toh |
| Специалист по работе с заказчиками | KaMing Kho |
| Иллюстрация | Roland MacDonald |
| Иллюстрация | Studio 05 |
| Web Design | Flink |
Больше работы
СМОТРЕТЬ ВСЕWho's the Polar Bear?
- БРЕНД:
- Acer
- АГЕНТСТВО:
- Amsterdam Worldwide Group
Intel Visual Life - The Sartorialist
- БРЕНД:
- Intel
- АГЕНТСТВО:
- Amsterdam Worldwide Group
Do it Right - Brand Print
- БРЕНД:
- Warsteiner
- АГЕНТСТВО:
- Amsterdam Worldwide Group
Do it Right - Product Print
- БРЕНД:
- Warsteiner
- АГЕНТСТВО:
- Amsterdam Worldwide Group
Do it Right - Product Print
- БРЕНД:
- Warsteiner
- АГЕНТСТВО:
- Amsterdam Worldwide Group
Fantastic Friends Billboard
- БРЕНД:
- Madurodam
- АГЕНТСТВО:
- Amsterdam Worldwide Group
Madurodam Models
- БРЕНД:
- Madurodam
- АГЕНТСТВО:
- Amsterdam Worldwide Group
Sample Comic 2
- БРЕНД:
- Madurodam
- АГЕНТСТВО:
- Amsterdam Worldwide Group