Minnesota State Lottery - "Slacker"

Colle + McVoy

Colle + McVoy Minneapolis, United States

7095

Бренд: Minnesota State Lottery
Страна: United States

Рекламодатель: Minnesota State Lottery

Заголовок	Slacker
Агентство	Colle + McVoy
Кампания	Print-N-PLAY - MN State Lottery
Рекламодатель	Minnesota State Lottery
Бренд	Minnesota State Lottery
Posted	Октябрь 2008
Продукт	Print-N-PLAY
Бизнес сектор	Лотерея и азартные игры
Слоган	Make The Excitement Last Longer
История	The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way.
философия	"Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games."
Результат	The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect. The tagline "Make The Excitement Last Longer" drives home the message.
Тип медиа	Телевидение
Длина	30 seconds
Рынок	United States
Колорист	Pixel Farm
Медиа директор	Jen Stack
Колорист	Oscar Oboza
Звуковой дизайн компании	Squirrels on the Moon
Музыка	5 Alarm
Анимация	Volt Studios
Редактор	Bertram (Bert) Cambridge
Линейный продюсер	Nicole Erdman
Директор	Jon Nowak
Оператор-постановщик	Jeff Stonehouse
Копирайтер	Tim Blevins
Продакшн Студия	Drive Thru
Продюсер вспомогательного агентства	Kelly Kytola
Продюсер агентства	Ramon Nunez
Арт-директор	Nina Orezzoli
Креативный директор группы	Dave Keepper
Online Finish Editor	Bob George