| Заголовок | David |
| Агентство |
MullenLowe Russia
|
| Кампания |
Improve Yourself - World Class
|
| Рекламодатель |
World Class International
|
| Бренд |
World Class
|
| Posted | Февраль 2008 |
| Продукт |
Gyms
|
| Бизнес сектор | Фитнес-устройства, спортзалы и тренажеры
|
| Слоган | Improve Yourself |
| История | Poster campaign to encourage people achieve results at the gym. |
| философия | Create visuals that portray all kinds of members (man, woman, fat, thin, etc.) and messages that show them that it's possible to change their body in the gym. |
| Проблема | World Class has enough members to sustain a profitable business. Their problem was to have people use the gym and achieve results. The owner has many public awards for spreading the health&fitness life style throughout the country and that should start with the users of the gyms. |
| Результат | The acceptance of the campaign was so positive that it became the calendar for 2008, t-shirts, valentine cards, promo materials, etc. |
| Тип медиа |
Плакат
|
| Рынок | Russia |
| Директор рабочей группы клиента |
Anna Lysanova
|
| Illustrator |
Viktor Melamed
|
| Копирайтер |
Andreas Mielenhausen
|
