| Заголовок | The Depaul Box Company |
| Агентство | Publicis London |
| Кампания | The Depaul Box Company |
| Рекламодатель | Depaul |
| Бренд | Depaul UK |
| Posted | Ноябрь 2013 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| философия | The British public has always associated cardboard boxes with people sleeping rough. Our product flips this negative association into something positive. Every year millions of people use boxes to move house. We founded The Depaul Box Company, a business selling cardboard boxes to these home-movers, with all the profit helping the homeless move off the street. Our audience doesn’t have to spend a penny more than they otherwise would do. But when they buy our boxes, they help save lives. We created an engaging piece of communication that people are willing to spend money on. It’s an entirely self-sustaining revenue stream that’s helping Depaul UK tackle youth homelessness, without spending large amounts of money on marketing. We’ve turned charity fundraising into a logical consumer purchase. |
| Тип медиа | Анализ ситуации |
| Исполнительный креативный директор | Andy Bird |
| Копирайтер | Leo Bellis-Jones |
| Арт-директор | Leo Bellis-Jones |
| Арт-директор | Joshua Norbury |
| Копирайтер | Joshua Norbury |
| Фотограф | Mark Wesley |
| Продюсер агентства | Debbie Burke |
| Продюсер агентства | Colin Hickson |
| Продюсер агентства | Ken Blake |
| Продюсер агентства | Luisa Mioni |
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