EWA - "#DoneOnPeriod"

Publicis Romania

Publicis Romania Bucharest, Romania

Премии

3213

Это объявление является частью "ACT Responsible Collection"

Бренд: EWA
Страна: Romania

Рекламодатель: European Women Alliance (EWA)

Заголовок	#DoneOnPeriod
Агентство	Publicis Romania
Кампания	#DoneOnPeriod
Рекламодатель	European Women Alliance (EWA)
Бренд	EWA
Дата первой трансляции/Публикации	2019 / 3
Бизнес сектор	Благотворительные организации, фонды, волонтеры
История	Romania, currently holding the Presidency of the EU Council, is unfortunately a country where gender discrimination still persists. The simple assumption that a woman is on her period is used as an insult. #DoneOnPeriod is a crowdsourced campaign that celebrates all the small and big achievements done by women while on their period. We launched the hashtag with the support of several Romanian personalities, who revealed that they were on their period when they succeeded in something important in their life. They engaged their audiences in sharing their #doneonperiod stories and soon the idea spread across Romania and abroad.
Тип медиа	Социальные медиа
Длина	129 seconds
Продакшн Студия	Saga Film
Исполнительный креативный директор	Silviu Nedelschi
Креативный директор	Jorg Carlo Nicolò Riommi
Арт-директор	Cristian Anton
Копирайтер	Albertina coacci
Копирайтер	Ruxandra Drilea
PR Director	Monica Munteanu
PR Director	Andreea Grigorean
Продюсер агентства	Camelia Efrimov
Послепроизводственный этап	Animotion
Стратег цифрового формата	Alexandra Caciur