Helsinki Police Department - "You cannot wipe off violence"

TBWA\ Helsinki

TBWA\ Helsinki Helsinki, Finland

4157

Заголовок	You cannot wipe off violence
Агентство	TBWA\ Helsinki
Кампания	Violence Stopping Outdoor (You cannot wipe off violence)
Рекламодатель	Helsinki Police Department
Бренд	Helsinki Police Department
Дата первой трансляции/Публикации	2017 / 1
Бизнес сектор	Против бытового насилия и сексуального насилия
История	Together with Helsinki’s Police department and outdoor advertising company JCDecaux TBWA\Helsinki created this vital campaign with the goal of encourage people to report acts of domestic violence. The campaign is an example of hyperlocal and reactive advertising in a traditional medium. Our trigger is a real call to 112 (equals 911 in US). The outdoor posters appear immediately after the call in areas where domestic violence have just been reported- Campaign will utilize 15 closest posters from the address of the actual report has been made and the posters will remain live for 48 hours.
Тип медиа	На открытом воздухе / вне дома
Длина	22 seconds
Креативный директор	Mikko Pietilä
Копирайтер	Laura Hukkanen
Арт-директор	Kalle Wallin
Исполнительный креативный директор	Jyrki Poutanen
Директор рабочей группы клиента	Juha-Matti Raunio
Дизайнер	Matti Virtanen
Фотограф	Mikko Ryhänen