Заголовок | You cannot wipe off violence |
Агентство | TBWA\ Helsinki |
Кампания | Violence Stopping Outdoor (You cannot wipe off violence) |
Рекламодатель | Helsinki Police Department |
Бренд | Helsinki Police Department |
Дата первой трансляции/Публикации | 2017 |
Бизнес сектор | Против бытового насилия и сексуального насилия |
История | Together with Helsinki’s Police department and outdoor advertising company JCDecaux TBWA\Helsinki created this vital campaign with the goal of encourage people to report acts of domestic violence. The campaign is an example of hyperlocal and reactive advertising in a traditional medium. Our trigger is a real call to 112 (equals 911 in US). The outdoor posters appear immediately after the call in areas where domestic violence have just been reported- Campaign will utilize 15 closest posters from the address of the actual report has been made and the posters will remain live for 48 hours. |
Тип медиа | Рекламный щит |
Длина | |
Креативный директор | Mikko Pietilä |
Копирайтер | Laura Hukkanen |
Арт-директор | Kalle Wallin |
Исполнительный креативный директор | Jyrki Poutanen |
Директор рабочей группы клиента | Juha-Matti Raunio |
Дизайнер | Matti Virtanen |
Фотограф | Mikko Ryhänen |