| Заголовок | Killers cows 2 |
| Brief | Killer Cows symbolise the global context of deforestation and point out its dramatic consequences. One of the main reasons for clearing large forest areas is the cultivation of fodder. The food obtained in the rainforest is exported all over the world and then fed to farm animals. Therefore the habitat of innumerable animals is destroyed. |
| Агентство | fischerAppelt AG |
| Кампания | Killer Cows |
| Рекламодатель | People for the Ethical Treatment of Animals PETA |
| Бренд | PETA |
| Дата первой трансляции/Публикации | 2019 / 1 |
| Бизнес сектор | Права животных / Безопасность /Прием |
| Слоган | Eating meat kills more animals than you think |
| История | Under the motto "Eating meat kills more animals than you think” fischerAppelt Berlin created an awareness campaign in cooperation with Peta Germany that sends a strong signal against the deforestation of rainforests. The central campaign, Killer Cows, symbolizes the global context of deforestation and points out it dramatic consequences. One of the main reasons for clearing large forest areas is the cultivation of concentrates. The food obtained in the rainforest is exported all over the world and then fed to the farm animal husbandry – also in Germany. At the same time, the habitat of innumerable animals is destroyed, from the bright red macaw to the amazon river dolphin and the jaguar. For the realization of the motifs, we worked closely with Illusion CGI Studio from Bangkok, one of the most renowned CGI studios in the world. Print advertisement created by fischerAppelt, Germany for PETA, within the category: Public Interest, NGO. |
| Тип медиа | Печать |
| Креативный директор | Philip Bolland |
| Креативный директор | David Morales |
| Арт-директор | Claudia Kuprat |
Больше работы
СМОТРЕТЬ ВСЕSimplicity is the best policy
- БРЕНД:
- Hastings Direct
- АГЕНТСТВО:
- Wunderman Thompson UK
Number 10
- БРЕНД:
- BBC
- АГЕНТСТВО:
- BBC Creative Services
IT Girl
- БРЕНД:
- Greenpeace
- АГЕНТСТВО:
- fischerAppelt AG
Pool Boy
- БРЕНД:
- Greenpeace
- АГЕНТСТВО:
- fischerAppelt AG
Spring Break
- БРЕНД:
- Greenpeace
- АГЕНТСТВО:
- fischerAppelt AG
#UNHATEWOMEN
- БРЕНД:
- Terres des femmes
- АГЕНТСТВО:
- Philipp und Keuntje GmbH
Plastic Legacy 3 (ge)
- БРЕНД:
- Greenpeace
- АГЕНТСТВО:
- fischerAppelt AG
Plastic Legacy 2 (ge)
- БРЕНД:
- Greenpeace
- АГЕНТСТВО:
- fischerAppelt AG
Plastic Legacy 1 (ge)
- БРЕНД:
- Greenpeace
- АГЕНТСТВО:
- fischerAppelt AG