| Заголовок | Reactions |
| Агентство | Dare |
| Кампания | Reactions |
| Рекламодатель | Time to Change |
| Бренд | Time to Change |
| Дата первой трансляции/Публикации | 2011 / 3 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | An office worker imagining the possible reactions of his colleague (who has been away from work with a mental health problem) when he asks how he is feeling. The creative ends with his colleague’s real reaction – ‘I’m ok, thanks for asking’ – in an attempt to debunk people’s fears, showing how ridiculous people's negative assumptions are. It introduces the new strapline: ‘It’s time to talk. It’s Time to Change.’ |
| Проблема | Debunk people's fears and awkwardness around mental health problems, so they feel more comfortable to talk about them. |
| Тип медиа | Телевидение и кино |
| Копирайтер | Matt Lever |
| Арт-директор | Helen Board |
| Директор | Tom Tagholm |
| Продакшн Студия | Blink London |
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