| Заголовок | Healthy planet, healthy people |
| Агентство | AMV BBDO |
| Кампания | Healthy planet, healthy people |
| Рекламодатель | BUPA |
| Бренд | BUPA |
| Дата первой трансляции/Публикации | 2022 / 11 |
| Бизнес сектор | Страхование |
| История | Introducing Planet Earth as a 4-billion-years old patient, the film shows healthcare professionals appearing to travel across the globe, performing medical examinations that would otherwise be done on people, on the planet. Monitoring the earth’s health because if the planet is not healthy, the chances are we won’t be either. By directly relating the planet’s health with people’s well-being, it allows Bupa, as a healthcare company, to play in this space while making the idea and the topic of sustainability relatable to all people. |
| Проблема | Bupa, the international healthcare company which serves over 38 million customers worldwide has unveiled its global sustainability positioning in a new campaign. Bupa’s new sustainability strategy, focussed on the intersection between human health and the health of the planet, defines the roadmap that the company will undertake over the next critical years to minimise the impact of healthcare on the planet, to find more sustainable healthcare solutions, and to create healthier, greener spaces where people can thrive. Bupa is moving to renewable energy, making their doctors’ and nurses’ scrubs from recycled plastics, and reimagining the way they deliver more efficient, lower carbon healthcare through new apps, technology, and other innovations.An 80” launch film, which was shot entirely using virtual production, 95% less carbon intensive compared to filming on location, kicks off the campaign. |
| Тип медиа | Digital |
| Длина | |
| Главный креативный директор | Nicholas Hulley |
| Главный креативный директор | Nadja Lossgott |
| Креативный директор | Dalatando Almeida |
| Креативный директор | Michael Hughes |
| Planner | Suzanne Barker |
| Специалист по работе с заказчиками | Pink Kitsawat |
| Специалист по работе с заказчиками | David Stokes |
| Продюсер агентства | Joe Sloane |
| Продакшн Студия | Flare productions |
| Директор | David Edwards |
| Исполнительный продюсер | Mark Graeme |
| Руководитель производства | Veronica Saez |
| Линейный продюсер | Carlotta Merzari |
| Продюсер пост-производства | Anita Atwal |
| Редактор | Maia Lloyd |
| Спецэффекты / видеоэффекты | Flare |
| Music / Sound Design | Virtual Sounds |
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