Заголовок | Awakening |
Brief | Have you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average. |
Агентство | Buzzman |
Кампания | AVERAGE |
Рекламодатель | Boursorama |
Бренд | BOURSORAMA BANK |
Posted | Ноябрь 2017 |
Бизнес сектор | Интернет - финансовые услуги |
История | The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations. |
Тип медиа | Телевидение |
Продакшн Студия | Iconoclast |
Исполнительный креативный директор | Georges Mohammed-Chérif |
Управляющий директор | Julien Levilain |
Арт-директор | Mickael Krikorian |
Арт-директор | Victor Sidoroff |
Копирайтер | Victor Sidoroff |
Копирайтер | Mickael Krikorian |
Директор рабочей группы клиента | Bénédicte Muller |
Директор рабочей группы клиента | Laura Quiles |
Делопроизводитель | Marie Henaff |
Делопроизводитель | Lola Pegoraro |
Стратегия / Планирование | Clément Scherrer |
TV Producer / Art Buyer | Katya Violi |
TV Producer / Art Buyer | Assya Mediouni |
Директор | Adrien Armanet |
Продюсер | Charlotte Marmion |
Послепроизводственный этап | Laura Roddier |