Cité de l'architecture & du patrimoine - "BOOKSHOP"

Havas Paris

Havas Paris Puteaux, France

Премии

7521

Бренд: Cité de l'architecture & du patrimoine
Страна: France

Рекламодатель: Cité de l'architecture & du patrimoine

Заголовок	BOOKSHOP
Агентство	Havas Paris
Кампания	Campagne d'affichage 2015
Рекламодатель	Cité de l'architecture & du patrimoine
Бренд	Cité de l'architecture & du patrimoine
Posted	Ноябрь 2015
Бизнес сектор	Музеи и памятники
История	Each year, the Cité de l’Architecture museum (architecture and heritage museum) in Paris receives 500,000 visitors, who come to admire scale models of monuments dating from the 12th century to the present day. The museum is also home to an architectural library.To emphasize that the library specializes in books about architecture, we’ve used buildings to create a bookshelf scene, with the Leaning Tower of Pisa as a bookend. And to inform that the cinema programme focuses on architectural films, we’ve used buildings to create the illusion of a cinema, with the view looking up to the bright sky above the buildings representing the screen.The aim of this ad is to encourage visitors to stop by at the library after they’ve looked round the exhibitions or to encourage visitors to find out what architectural films are showing at the cinema.
Тип медиа	Печать
Копирайтер	Alain Picard
Арт-директор	Nicolas Harlamoff
Фотограф	Surachai Puthikulangkura
Продакшн Студия	ILLUSION CO.,LTD
Продакшн Студия	la Manufacture Paris
Продюсер агентства	Thierry Grouleaud
Иллюстратор	Surachai Puthikulangkura
Продюсер Продакшн Студии	Somsak Pairew
Продюсер Продакшн Студии	Kitidej Rattanasuvansri
Продюсер Продакшн Студии	CLément Lafoy
Продюсер Продакшн Студии	Malik Kinde
Закупщик художественного оформления	Isabelle Chevillon