46664/Coca-Cola - "Make Everyday Special"

WE ARE Pi

WE ARE Pi Amsterdam, Netherlands

9345

Бренд: 46664/Coca-Cola
Страна: Netherlands

Рекламодатель: Coca-Cola Company

Заголовок	Make Everyday Special
Агентство	WE ARE Pi
Кампания	Make Everyday Special
Рекламодатель	Coca-Cola Company
Бренд	46664/Coca-Cola
Дата первой трансляции/Публикации	2015 / 3
Бизнес сектор	Безалкогольные напитки, тоники
Слоган	Make everyday special for less than five euros
История	Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
философия	Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life. The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands. Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.” WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”. The campaign launches on 11th March.
Тип медиа	Телевидение
Длина	31 seconds
Звуковая дорожка	Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”
Креативный директор	Barney Hobson
Креативный директор	Rick Chant
Design Director	Nessim Higson
Creative	Kaz Salemink
Управляющий директор	Alex Bennett Grant
Управляющий партнер	Patrick Garvey
Специалист по работе с заказчиками	Sam Speed
Стратегический директор	Jessica Perri
Исполнительный продюсер	Kimia Farshidzad
Менеджер проекта	Ambar Surastri
Коммерческие дела	Barrie Williams
Продакшн Студия	Hazazah
Директор	Billy Pols
Оператор-постановщик	Wouter Westendorp
Линейный продюсер	Cynthia Fidder
Управляющий производством	Tjalf Melle
Редактор	Kim Hinrichs
Grade/Online	Glassworks Amsterdam
Music/Sound	Amp Amsterdam
Музыка	Kilomash - “I’ll be on that new $@#%”
Музыка	Chris de Burgh - “Lady in Red”