| Заголовок | Paint the Town Black |
| Агентство | Saatchi & Saatchi |
| Кампания | Paint the Town Black |
| Рекламодатель | Diageo |
| Бренд | Guinness |
| Posted | Август 2012 |
| Бизнес сектор | Алкогольные напитки |
| История | Guinness helped fans to invite their friends out to celebrate St Patrick’s Day this year by creating their very own, individualised ‘Paint Your Town Black’ film. Using Google Maps and Facebook, the video aggregated the fan’s images and location to cast them in an epic film trailer about a great Guinness-inspired night out that they could then share with their friends as an invitation to celebrate together at their favourite venue. Set in a typical pub and narrated with a blockbuster voiceover, the story of a completely unique celebration – featuring the user – slowly unfolded throughout the trailer. It culminated in a series of unexpected bursts of black paint, covering everyone inside the pub. |
| Тип медиа | Веб-фильм |
| Редакционная компания | Trim Editing |
| Послепроизводственный этап | Framestore |
| Аудио послепроизводственный этап | Wave Studios |
| Исполнительный креативный директор | Kate Stanners |
| Исполнительный креативный директор | Paul Silburn |
| Копирайтер | Gavin Torrance |
| Арт-директор | Danny Hunt |
| Продакшн Студия | Charlie Finnigan |
| Продюсер | Rebecca Williams |
| Продакшн Студия | SomeSuch and Co. |
| Директор | Daniel Wolfe |
| Редактор | Dominic Leung |
| Продюсер | Dougal Meese |
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