Aéroports de Paris - "Walk : Duty Free By Night"

agence W

agence W Boulogne-Billancourt, France

Премии

6025

Бренд: Aéroports de Paris
Страна: France

Рекламодатель: Aéroports de Paris

Заголовок	Walk : Duty Free By Night
Brief	We created and launched a social shopping service DUTY FREE BY NIGHT. This WeChat native program is loaded upon arrival at the airport, when travelers connect to the airport’s free wifi. The program is idle during the day but activates at night – between 2am and 6 am – when jetlag keeps Chinese tourists awake. A digital personal shopper guides users through the high end boutiques of the empty airport, and an e-catalogue offers exclusive deals on duty free prices.DUTY FREE BY NIGHT is a WeChat based shopping experience that enables Chinese tourists to leverage their jetlag by shopping when they are awake at night! A digital personal shopper guides users through the high end boutiques of the empty airport, and an e-catalogue offers exclusive deals on duty free prices.
Агентство	agence W
Кампания	Duty Free By Night
Рекламодатель	Aéroports de Paris
Бренд	Aéroports de Paris
Posted	Июль 2019
Бизнес сектор	Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы
История	Each year, 65 000 Chinese tourists land in Paris for the Golden Week, ready for an intensive seven day shopping spree. This year Paris Airport and it’s agency – Walk – launched a premium social shopping service aimed at getting Chinese tourists to spend more in the airport’s duty free stores. An increasing number of French brands are rapidly scaling their presence on Chinese social channels, and WeChat - with its billion users - is a cornerstone in these strategies. Paris Airport has been using the integrated nature of the platform to deliver services, information… and now, a full scale shopping experience: DUTY FREE BY NIGHT. The idea? A WeChat based shopping experience that enables Chinese tourists to leverage their jetlag by shopping when they are awake at night! The agency created and launched a social shopping service DUTY FREE BY NIGHT. This WeChat native program is loaded upon arrival at the airport, when travelers connect to the airport’s free wifi. The program is idle during the day but activates at night – between 2am and 6 am – when jetlag keeps Chinese tourists awake. A digital personal shopper guides users through the high end boutiques of the empty airport, and an e-catalogue offers exclusive deals on duty free prices.
Тип медиа	Digital
Длина	82 seconds
Креативный директор	Gabriel Lippis
Арт-директор	Vincent Berard
Копирайтер	Asma Kanzari
Закупщик художественного оформления	Camille Guerrier
Managing Director Advertising & Activation	Grégoire Weil
Директор рабочей группы клиента	Marguerite de Lacharrière
Продакшн Студия	Hercules HRCLS
Director of Communications	Elise Hermant
Head of Brand	Géraud Rabany
Бренд-менеджер	Capucine Lemaire
Communications executive	Corinne Bokobza