Bud Light - "Chopper"

adam&eveDDB

adam&eveDDB London, United Kingdom

13166

Заголовок	Chopper
Агентство	adam&eveDDB
Кампания	The smarter choice - Anheuser Busch
Рекламодатель	Anheuser-Busch
Бренд	Bud Light
Дата первой трансляции/Публикации	2008 / 5
Бизнес сектор	Пиво, сидр, лагерное пиво
Слоган	See the light
История	“Chopper” shows a gardener using a remote control helicopter to get his garden in shape whilst his neighbour struggles with his shears
философия	First TV advertising developed specifically for the Irish market
Проблема	Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. BRIEF Position Bud Light as mainstream beer to overcome product misconceptions
Тип медиа	Телевидение
Длина	30 seconds
Рынок	Ireland
Звуковая дорожка	Airwolf
Менеджер по рекламе	Alex Smith
Креативный директор	Mike Crowe
Арт-директор	Rob Messeter
Директор	John O'Hagan
Продюсер	Emma Cairns
Media Planner	Jenny Byrne
Продюсер агентства	Phil McCluney
Планировщик счета	Adrian Hinds
Директор рабочей группы клиента	Paul Matuszczyk