| Заголовок | Turtle |
| Brief | Idea: As wild animals are not adapted to the human environment, the unnatural contact to humans means permanent stress for them. Handprints symbolize the sad consequences that humans leave on wild animals through their constant touching and grabbing during vacations.Execution:The challenge was to make both recognizable at once: the human hand and the animal that suffers from it. We produced more than 500 real handprints and selected those that already had a certain similarity to the animals. After that, the characteristics of each animal were worked out with love for detail.Media:The campaign ran on ads in travel magazines and on 1650 posters and billboards at the Swiss International Airport and in train stations leading to the airport. It made more than 3 million travelers think right before their vacations and was multiplied countless times on social media. |
| Агентство |
Ruf Lanz Werbeagentur
|
| Кампания |
Animal Handprints
|
| Рекламодатель |
Foundation Tier im Recht
|
| Бренд |
Foundation Tier im Recht
|
| Posted | Ноябрь 2022 |
| Бизнес сектор | Права животных / Безопасность /Прием
|
| История | The Swiss Foundation «Tier im Recht» (= Rights for Animals) wants to raise public awareness for animal welfare. In this case, the focus is on tourist attractions with wild animals. Many of these tourist attractions cause suffering. The campaign was launched on July 17, at the start of the travel season in Switzerland (summer vacations). |
| Тип медиа |
Печать
|
| Креативный директор |
Markus Ruf
|
| Арт-директор |
Isabelle Hauser
|
| Копирайтер |
Markus Ruf
|
| Делопроизводитель |
Lara Cavelti
|
| Послепроизводственный этап |
Michèle Aschmann
|
| Менеджер по рекламе |
Christine Künzli
|
| Менеджер по рекламе |
Gieri Bolliger
|
| Менеджер по рекламе |
Vanessa Gerristen
|
