| Заголовок | Moment of Truth |
| Агентство | Mother London |
| Кампания | Moment of Truth |
| Рекламодатель | The Boots Company |
| Бренд | Boots Healthcare |
| Posted | Июль 2008 |
| Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
| Слоган | Get beach gorgeous, |
| философия | The brief was to drive young women into Boots for their summer beauty shopping as they prepare to holiday abroad. The idea is based on the insight that, for most women, the first day of summer holiday is a moment to be dreaded. After months of being hidden under heavy winter clothes, theyll have to reveal their bodies in public wearing just a tiny piece of fabric. The film features a packed beach falling silent to watch a young woman as she strips down to her bikini. Luckily, she looks gorgeous because she's done her beauty shopping at Boots. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Продакшн Студия | Anonymous Content |
| Креативный директор | Robert Saville |
| Креативный директор | Mark Waites |
| Креативный директор | Damon Collins |
| Копирайтер | Hermeti Balarin |
| Арт-директор | Ana Balarin |
| Продюсер агентства | Angela Eleini |
| Продюсер агентства | Mike Clear |
| Продакшн Студия | Exit Films |
| Продюсер | Chris Barrett |
| Продюсер | Karen Sproul |
| Директор | Garth Davies |
| Послепроизводственный этап | The Mill London |