| Заголовок | She'll Learn |
| Агентство | AMV BBDO |
| Кампания | Because I Am A Girl |
| Рекламодатель | Plan International |
| Бренд | Plan International |
| Дата первой трансляции/Публикации | 2012 / 9 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| История | The first of the two films is shot by Sara Dunlop of Rattling Stick in a documentary-style, and features Sunshine, a young girl who was living with her family in the street slums of the Philippines’ capital of Manila. (Subsequent to the filming of the ad, Sunshine and her family were rehoused and provided with financial support for food and education by a local government agency.) |
| Проблема | Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - ‘Because I Am A Girl’ – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised. |
| Тип медиа | Телевидение |
| Больше информации | http://www.raiseyourhandnow.com |
| Аудио послепроизводственный этап | 750mph |
| Послепроизводственный этап | Finish TV |
| Продакшн Студия | Rattling Stick |
| Послепроизводственный этап | The Lab |
| Фотограф | Emma Hardy |
| Директор | Sara Dunlop |
| Продюсер агентства | Sophie Delaney |
| Продюсер агентства | Angela Elini |
| Специалист по работе с заказчиками | Anne Benveniste |
| Специалист по работе с заказчиками | Helen Rae |
| Планировщик счета | Katie Dallas |
| Планировщик счета | Tom Johnstone |
| Арт-директор | Adam Whitaker |
| Арт-директор | Michael Jones |
| Копирайтер | Charlotte Adorjan |
Больше работы
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- АГЕНТСТВО:
- House 337
He's Coming Home
- БРЕНД:
- Women's Aid
- АГЕНТСТВО:
- House 337
A Medicine Company
- БРЕНД:
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- АГЕНТСТВО:
- Wieden + Kennedy
It Must Be
- БРЕНД:
- McDonald's
- АГЕНТСТВО:
- Rattling Stick
The Possibilities Are Beautiful
- БРЕНД:
- ULTA Beauty
- АГЕНТСТВО:
- MRM//McCann
Beauty Without Limits
- БРЕНД:
- Ulta Beauty
- АГЕНТСТВО:
- McCann New York
Grown Up
- БРЕНД:
- McDonald's
- АГЕНТСТВО:
- Leo Burnett
Hands Full
- БРЕНД:
- McDonald's
- АГЕНТСТВО:
- Leo Burnett
Reinvent Giving
- БРЕНД:
- HP
- АГЕНТСТВО:
- BBDO San Francisco