| Заголовок | Leon |
| Заголовок (оригинальный язык) | Leon |
| Агентство |
Les Présidents
|
| Кампания |
Worst side - DNF
|
| Рекламодатель |
Droits des Non-Fumeurs
|
| Бренд |
Droits des Non-Fumeurs
|
| Posted | Июль 2008 |
| Бизнес сектор | Антинаркотические/антиалкогольные/антитабачные заявления
|
| Слоган | Secondhand smokers are on the worst side of the cigarette |
| Слоган (оригинальный язык) | Les non fumeurs sont du pire côté de la cigarette |
| философия | Prohibiting smoking in public places is a major public health issue. To convince that smoke is harmful not just to the smoker, we choose to convey a new piece of information : Passive smoke is even more harmful than the smoke inhaled by the smokers! In other words passive smokers are at the worst end of the cigarette. |
| Проблема | At the start of 2008 the prohibition on smoking in public places in France became general. DNF decided to launch a campaign to go along with this new law. |
| Тип медиа |
Печать
|
| Рынок | France |
| Креативный директор |
Guillaume Chifflot
|
| Арт-директор |
Frederic Lerclerc
|
| Копирайтер |
Alban Coret
|
| Фотограф |
Alban Coret
|
