| Заголовок | Color Pattern |
| Агентство |
Deutsch NY
|
| Кампания |
Proper Attire - Planned Parenthood
|
| Рекламодатель |
Planned Parenthood Federation of America, Inc.
|
| Бренд |
Planned Parenthood
|
| Posted | Сентябрь 2008 |
| Продукт |
PROPER ATTIRE condoms
|
| Бизнес сектор | Общественная безопасность, здоровье и гигиена
|
| Слоган | Required for entry. |
| История | PROPER ATTIRE condoms were created especially for the fashion-conscious woman who values style and top-notch quality. Unlike any other condom brand, every element of PROPER ATTIRE condoms has been inspired by the world of fashion, from the PROPER ATTIRE brand name and the chic packaging created by fashion designers, to the fig leaf logo showcasing clothing in its most primitive form. |
| философия | Be proud. Buying PROPER ATTIRE condoms shows that you're willing and able to combine your chic personal style with your commitment to health and safety. |
| Проблема | PROPER ATTIRE condoms were specifically designed to encourage women to feel more comfortable about carrying and buying condoms. So there's no need for you to feel embarrassed by the thought of buying condoms anymore. |
| Тип медиа |
Печать
|
| Рынок | United States |
| Главный креативный директор |
Heh Assoc
|
| Креативный директор группы |
Nathan Hunt
|
| Копирайтер |
Nick Bayne
|
| Арт-директор |
Creativewerks
|
| Дизайнер |
Richard Chang
|
| Фотограф |
Marco Guerra
|
| Ретушер |
Judith Tucker
|
