Mercedes-Benz - "#LookUp"

Net#work BBDO

Net#work BBDO Johannesburg, South Africa

4264

Заголовок	#LookUp
Агентство	Net#work BBDO
Кампания	#LookUp
Рекламодатель	Daimler AG
Бренд	Mercedes-Benz
Дата первой трансляции/Публикации	2017 / 3
Бизнес сектор	Легковые автомобили
философия	We had to introduce the exhilaration and wonder of the drive in a Mercedes-Benz C-Class Cabriolet. This is an experience that can’t easily be described, and has to be felt to fully understand.That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened.
Тип медиа	Телевидение и кино
Длина	120 seconds
Исполнительный креативный директор	Brad Reilly
Арт-директор	Juliet Honey
Copywriter	Annette De Klerk
Chief Creative Officer	Mike Schalit
Strategist	Michael Blunden
Producer	Loli Bishop
Руководитель проекта	Neray Naicker
Production Company	Sinister Studios
Post Producer	Dries Uys