Grayscale - "Drop Gold"

Honor Society

4619

Бренд: Grayscale
Страна: United States

Рекламодатель: Digital Currency Group

Заголовок	Drop Gold
Агентство	Honor Society
Кампания	Drop Gold
Рекламодатель	Digital Currency Group
Бренд	Grayscale
Дата первой трансляции/Публикации	2019 / 5
Бизнес сектор	Банковские и финансовые услуги, инвестиции, биржевые маклеры
История	Bi-coastal production company Honor Society developed and produced a thrilling new campaign for the world’s largest digital currency asset manager Grayscale. The company’s advertising debut, the spot stars a man and a woman, suited up in the city, as they suddenly become aware of the burden of their investments in gold. The duo then breaks free in search of a more gratifying alternative to the weighty and outdated precious metal.
философия	Honor Society’s Brennan Stasiewicz, the campaign’s Director and Creative Director, created the concept and directed the action-packed debut for the digital currency group. Through a combination of stunning VFX and theatrical real world action, the spot showcases the innovative future Grayscale’s cryptocurrency investing has to offer. The spot is part of a multi-channel advertising campaign that is challenging a trillion dollar institution by pushing the message of #DropGold - an explicit call to action to drop gold from investment portfolios. As the world’s largest digital currency asset manager, Grayscale has strong conviction around bitcoin. Today’s world is digital and the traditional 60/40 portfolio is worth reassessing - Gold (traditionally a “safe bet” investment) is not the same hedge as it used to be. Stasiewicz pokes fun at old-fashioned gold investment in order to highlight its impracticality, envisioning the gold as assets people physically carry with them daily. Shot over a two-day period in Argentina, the viewer is taken through scenes of people struggling to move forward while attached to their gold. Whether it’s being lugged around in a baby carriage or chained to the back of a sports car shakily driving along, no one is having an easy time, but everyone has grown accustomed to the constraints. The two main characters, choosing to invest in digital currency instead, have gained the autonomy to move freely and escape the weight of ineffective investments.
Тип медиа	Телевидение
Длина	39 seconds
Больше информации	https://dropgold.com/
Продакшн Студия	Honor Society
Founder/Chief Executive Officer (CEO)	Barry Silbert
Управляющий директор	Michael Sonnenshein
VP, Public Affairs	Mark Murphy
Creative Director/Director	Brennan Stasiewicz
Managing Partner / Executive Producer	Megan Kelly
Руководитель производства	Carlo Pilgrim
Линейный продюсер	Chris Gallagher
Оператор-постановщик	Toby Irwin
Продакшн Студия	La Doble A
CEO/Partner	Jose Arnal
Исполнительный продюсер	Julian Vella
Executive Producer/Head of Production	Vero Pascual
Линейный продюсер	Pablo Anzoátegui
Арт-директор	Mauro Do Porto
Редакционная компания	Bandit
Редактор	Heather Danosky
Заместитель редактора	Evan Johnston
Editorial Executive Producer	Laura Relovsky
Редакционный продюсер	Valerie Triculis
Колорист	Yohance Brown
Художник огня	Chris Davis
Художник огня	Prez Radlowski
Графический художник	Greg Paparatto
Студия графических изображений	Scout
Sound Company / Music Company	Mr. Bronx Audio
Sound Design and Mix	Eric Hoffman