Заголовок | Table |
Агентство | One Twenty Three West |
Кампания | Logging more than trees |
Рекламодатель | Living Forest Institute |
Бренд | The Only Animal |
Дата первой трансляции/Публикации | 2021 / 3 |
Бизнес сектор | Окружающая среда и животные |
Слоган | We're logging more than our old-growth trees. |
История | Old growth forests offer ancient tree structures that are black bears’ preferred habitats for winter denning, birthing, and early rearing of cubs. So, when we log old-growth forests, we take the bears with them - and much of that lumber is being shipped overseas to make cheap furniture. This idea shows people what they’re really buying when they get products made from old-growth forests - and then show them how they can help stop it: sign the petition at Ancient Forest Alliance to help stop logging BC’s old growth forests, and help save the black bears that live in them. |
Тип медиа | Печать |
Креативный директор | Bryan Collins |
Креативный директор | Rob Sweetman |
Копирайтер | Addie Gillespie |
Арт-директор | John Larigakis |
Продюсер | Natasha Lakhani |
Фотограф | Bill Hawley |
Ретушер | Kathleen Loski |