New York-New York Hotel & Casino - "Poker"

David&Goliath

David&Goliath El Segundo, United States

5656

Бренд: New York-New York Hotel & Casino
Страна: United States

Рекламодатель: MGM Mirage

Заголовок	Poker
Агентство	David&Goliath
Кампания	Shut Up & Play - New York-New York Hotel
Рекламодатель	MGM Mirage
Бренд	New York-New York Hotel & Casino
Дата первой трансляции/Публикации	2008 / 10
Бизнес сектор	Отели, курорты
История	The rebranding of New York-New York Hotel & Casino was launched with a strong OOH campaign in Los Angeles and San Francisco where Shut Up & Play flexed its muscle by taking on yet another role, this time as a headline for all non-retail messages. The OOH work served as a great introduction to the revived Vegas brand before launching into a national print campaign with buys in People and LA Magazine. The national print buys allowed David&Goliath to have even more fun with the NY voice with headlines like, "All the fun of New York without the hot garbage smell."
философия	David&Goliath worked with renowned photographer Lauren Greenfield to capture NY-NY table gamers, slot players and club goers having fun and in the moment at various places on the casino floor including: the high limits table area, the slot machines and Rok Vegas, NY-NY's newly opened night club.
Проблема	THE OBJECTIVE: ENOUGH "SEXY" HIPSTER B.S. ALREADY. Stand out in the "sea of sameness" that is Las Vegas advertising…NY-NY needed to differentiate itself from the hip and sexy bandwagon that other Las Vegas casinos were on. Re-introduce the property to consumers in a fresh, new way that engages the public and prompts visitors to think of NY-NY in a different, positive light, putting them top of mind on consumers' Las Vegas destination list. Create work that could only be owned by New York-New York Hotel & Casino.
Тип медиа	Печать
Медиа группа	Jessica Halter-Powell
Главный креативный директор	David Angelo
Исполнительный креативный директор	Colin Jeffery
Креативный директор	John Kieselhorst
Арт-директор	John Kieselhorst
Арт-директор	Eric Waetzig
Копирайтер	Brett Landry
Копирайтер	David Povill
Копирайтер	Sean Vij
Фотограф	Lauren Greenfield
Продюсер Продакшн Студии	Loni Weholt
Продакшн Студия	Isle 8 Productions
Закупщик художественного оформления	Kristy Foss
Закупщик художественного оформления	Barb Sanson
Медиа группа	Kristen Milligan