| Заголовок | The Bottled Player |
| Агентство | FCB New Zealand |
| Кампания | Sony waterproof MP3 player |
| Рекламодатель | Sony Corporation of America |
| Бренд | Sony |
| Дата первой трансляции/Публикации | 2014 |
| Продукт | Waterproof MP3 Player |
| Бизнес сектор | ТВ, Hi-Fi, видео, персональные стерео и аксессуары |
| философия | So DraftFCB Auckland hijacked something they'll find in every gym the world over, vending machines, by combining the product with bottled water. In doing so DraftFCB created a world first - The Bottled Walkman. This simple packaging innovation gave Sony a unique way to display the product, which instantly demonstrated its benefit. And transformed the humble vending machine into a conversation starter, a media portal, and a distribution channel that completely removed the barriers to purchase. Allowing swimmers to buy the product right there and then, as easily as buying a bottle of water. |
| Проблема | With the Sony waterproof MP3 player, swimmers can now enjoy the performance enhancing benefit of music while they swim. It's something every serious swimmer would want, but the challenge was getting the attention of this niche market. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Regional ECD | James Mok |
| Media Manager | Rachel Leyland |
| Digital Campaign Manager | Charlotte Broadbent |
| Social Campaign Manager | Georgia Boyce |
| Senior Digital Producer | Nick Niblett |
| Digital Director | Stephen Pearson |
| Senior Mac Operator | Harmen Kamsteeg |
| Senior Mac Operator | Hylda von Dincklage |
| Head of Craft | Nick Smith |
| Делопроизводитель | Alisha Thomas |
| Руководитель производства | Eric Thompson |
| General Manager of PR | Angela Spain |
| Исполнительный креативный директор | Tony Clewett |
| Исполнительный креативный директор | Regan Grafton |
| Креативная команда | Melina Fiolitakis |
| Креативная команда | Kevin Walker |
| Директор рабочей группы клиента | Michelle Koome |
| Медиа-планировщик | Sarah McEwan |
| Закупщик художественного оформления | Kelly Gillard |
| Фотограф | Lewis Mulatero |
| Дизайнер | Michael Braid |
| Менеджер по рекламе | Peter Buckton |
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