| Заголовок | Wall Art |
| Агентство | RPA |
| Кампания | Wall Art |
| Рекламодатель | Acura |
| Бренд | Acura |
| Дата первой трансляции/Публикации | 2009 / 1 |
| Продукт | RDX |
| Бизнес сектор | Легковые автомобили |
| Слоган | Advance. |
| История | The new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowessdarting through alleys, ducking around corners, navigating the urban landscape. "Wall Art" is premised on the RDX's turbocharged engine, agile handling and sporty stancethe RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand. |
| философия | It's the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI. |
| Проблема | "Wall Art" opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall. Featuring a combination of large-scale street art and stop-frame animation set to composer Kenny Segal's track, the commercial literally illustrates that the RDX is equipped for anything the city can create. The spot breaks during the AFC Championship game on CBS and will continue to run on sports and high-profile programming such as 24, Criminal Minds and The Mentalist. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United States |
| Продакшн Студия | Epoch Films |
| Телекинопроекционная аппаратура | MPC LA |
| Спецэффекты / видеоэффекты | MPC LA |
| Главный креативный директор | David Smith |
| Креативный директор | John Hage |
| Арт-директор | Dan Buchmeier |
| Арт-директор | Phillip Squier |
| Копирайтер | Jeff Mullen |
| Продюсер исполнительного агентства | Jack Epsteen |
| Продюсер агентства | Carolyn Casey |
| Музыкальная компания / Композитор | Elias Arts |
| Исполнительный продюсер | Jerry Solomon |
| Линейный продюсер | Pat Harris |
| Кинооператор | Daniel Kutner |
| Композитор | Kenny Segal |
| Звуковой дизайн компании | Dean Martin Hovey |
| Звукооператор | Robert Feist |
| Колорист | Mark Gethin |
| Директор | Ben Foley |
| Директор | Chris Hopewell |
| Директор | Collision Films |
| Звуковой дизайн компании | Ravenswork |
| Graffiti Artist | Henry "Sainty" St Leger |
| Offline Editor | Wendy Sandoval |
| Исполнительный продюсер | Ann Haugen |
| Креативный директор | Dave Gold |
| Исполнительный креативный директор | Jonathan Elias |
| Исполнительный продюсер | Mark Tobin |
| Продюсер Продакшн Студии | Allyson Nevil |
| Художник | Adam Frazier |
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