Заголовок | Peter-Matthias Gaede |
Агентство | DDB Hamburg |
Кампания | The Weapen |
Рекламодатель | Reporters Without Borders |
Бренд | Reporters Ohne Grenzen |
Дата первой трансляции/Публикации | 2016 |
Бизнес сектор | Права человека |
философия | To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. A film (attached) documents the production process. THE WEAPEN is available in the RWB online shop: www.reporter-ohne-grenzen.de/shop/100% of the proceeds will be invested in RWB projects. |
Проблема | All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost. |
Тип медиа | Печать |
Длина | |
Управляющий директор | Fabian Roser |
Креативный директор | Jan-Hendrik Scholz |
Креативный директор | Nicolas Schmidt-Fitzner |
Арт-директор | Christian Baur |
Копирайтер | Thimon Machatzke |
Арт-директор | Eva Schramm |
Арт-директор | Vitali Wachramejew |
Арт-директор | Pascal Rößler |
Арт-директор | Quentin Frémont |
Копирайтер | Nicolas Berg |
Директор по обслуживанию клиентов | Sönke Bruns |
Менеджер проекта | Carolin Sonnenschein |
Исполнительный креативный директор | Fabian Roser |