Volkswagen ID.Buzz - "The bus you missed is right around the corner 1"

Johannes Leonardo

Johannes Leonardo New York, United States

1810

Бренд: Volkswagen ID.Buzz
Страна: United States

Рекламодатель: Volkswagen

Заголовок	The bus you missed is right around the corner 1
Агентство	Johannes Leonardo
Кампания	The bus you missed is right around the corner
Рекламодатель	Volkswagen
Бренд	Volkswagen ID.Buzz
Дата первой трансляции/Публикации	2023 / 5
Бизнес сектор	Универсалы и автомобили без перегородки внутри
философия	When you think of iconic vehicles, the Volkswagen Bus is one of the first on the list. Its unique look stands the test of time and is one of the most culturally relevant automobiles there is. Inspired by the original VW Bus, the global car manufacturer is set to reveal its 21st-century, fully electric remodel, the ID. Buzz, in the American market on June 2nd. It will be available for purchase in 2024.With the VW Bus inspiration, the ID. Buzz reboot has been modernized as an electronic vehicle (and includes air conditioning this time around), and its three-row longer wheelbase is designed to better cater to the American demographic. The VW ID. Buzz Reveal is being executed by VW at an event in Huntington Beach, CA on June 2nd. The day will be split into two parts, one for press and one for consumers (including VW Bus enthusiasts).To further support this momentous event in VW history, the VW marketing team will debut a paid media campaign to extend beyond the event itself. As an iconic nod to VW’s past and a statement on its vision for an EV future, the intent of the campaign is to elevate the moment beyond just the vehicle and make it a bigger VW brand moment. It’s not just another car reveal, but the rebirth of one of the most iconic cars in American history, the original VW bus.As one of the most beloved vehicles in automotive history, the creative focuses on what is simple, ownable, and iconic about its reincarnation - its two tone paint job. The campaign was teased out to the public on Monday, May 29th, featuring digital OOH that shows just two tone colors (no car) to create intrigue and excitement of what’s to come. On Friday, June 2nd, in line with the ID. Buzz Reveal in Huntington Beach, the OOH focused campaign will formally go live, replacing the tease OOH and including additional print placements.The creative work will take over key bus routes (playing off the contextual relevance of the original “Bus”) and many other placements across LA and NYC. This work announces that the VW bus is back, and celebrates the optimism, color and happiness that brings into the world.
Тип медиа	Цифровой билборд
Длина	15 seconds
Creative Chairman	Jan Jacobs
Creative Chairman	Leo Premutico
Исполнительный креативный директор	Jonathan Santana
Креативный директор	Jim Robbins
Копирайтер	Stephen McDaniel
Арт-директор	Katie Quinn
Директор по дизайну	Charles Watlington
Директор по дизайну	Olga Vladova
Дизайнер	Manny Sodhi
Руководитель производства	Tasha Cronin
Менеджер проекта	Alexis Palew
Продюсер исполнительного агентства	Rebecca O'Neill
Продюсер исполнительного агентства	Brooke Kaylor
Коммерческий директор	Alesa Blanchard-Nelson
Менеджер по делам бизнеса	Denise Klapp
Traffic Manager	Sherry DelGrosso
Директор рабочей группы клиента	Sam McCallum
Директор рабочей группы клиента	Mal Gretz
Специалист по работе с заказчиками	Alexa Iliou
Специалист по работе с заказчиками	Devon Houston
Директор по стратегии	Steve Zaroff
Стратегический директор	Mary Bakarich
Стратегический директор	Adam Van Dyke
Стратегический директор	Cooper Lemon
Продакшн Студия	Morton Jankel Zander (MJZ)
Директор	Fredrik Bond
Исполнительный продюсер	Eriks Krumins
Исполнительный продюсер	Laura Macauley Thoel
Продюсер	Alicia Richards
Оператор-постановщик	Arnaud Potier
Художник-постановщик	Chelsea Oliver
Редакционная компания	Union Editorial
Управляющий партнер	Caryn MacLean
Редакционный продюсер	Jennifer Tremaglio
Редактор	Patric Ryan
Послепроизводственный этап	Company 3
Колорист	Sofie Friis Borup