| Заголовок | CBS Banners 1 |
| Агентство |
TBWA\Chiat\Day Los Angeles
|
| Кампания |
Celebrate The Music That Makes Us - Grammy
|
| Рекламодатель |
The Recording Academy
|
| Бренд |
Grammy Awards
|
| Posted | Январь 2009 |
| Бизнес сектор | ТВ/Радио программы и станции
|
| История | This fully integrated campaign includes TV, out of home, print and interactive advertisements and will highlight the songs that have influenced the people that have, in turn, influenced us. Portraits of diverse musicians including Lil Wayne, Rihanna, Stevie Wonder, and Thom Yorke of Radiohead are created using song titles that have inspired them in their careers and lives. |
| философия | Once again, the award-winning Los Angeles-based agency created the campaign, titled "Celebrate The Music That Makes Us." The unique and visually appealing creative draws from the insight that music influences and inspires everyone. |
| Проблема | "As a cultural event that inspires music fans everywhere, the GRAMMY Awards telecast is an opportunity to 'celebrate the music that makes us,' the way it makes us feel and the impact it has on our lives," said Evan Greene, Chief Marketing Officer of The Recording Academy. "This year's ad campaign brings this idea to life by highlighting the songs that influence and inspire several artists whose music has made a lasting impact on music lovers worldwide creating even greater anticipation for Music's Biggest Night." |
| Тип медиа |
Веб Реклама / Баннеры
|
| Медиа группа |
Marianne Stefanowicz
|
| Медиа группа |
Barb Dehgan
|
| Исполнительный креативный директор |
Rob Schwartz
|
| Креативный директор |
Bob Rayburn
|
| Креативный директор |
Patrick Condo
|
| Арт-директор |
Steve Yee
|
| Копирайтер |
Eric Arnold
|
| Закупщик художественного оформления |
Sari Rowe
|
| Коммерческий директор |
Robin Rossi
|
| Senior Producer |
Aaron Dubois
|
| Исполнительный продюсер |
Derek Vandenbosch
|
| Senior Flash Designer |
Ken Bones
|
| Flash Developer |
Richard Chritz
|
