| Заголовок | Children III |
| Агентство | Africa |
| Кампания | What's Behind? |
| Рекламодатель | CEPIA |
| Бренд | CEPIA Institutional |
| Дата первой трансляции/Публикации | 2015 / 4 |
| Бизнес сектор | Права человека |
| Слоган | Find out what's behind the clothes you buy. |
| История | In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment. |
| Тип медиа | Журнал |
| Ассоциированный креативный директор | Bernardo Romero |
| Копирайтер | Juliana Uchoa |
| Креативный директор | HUMBERTO Fernandez |
| Креативный директор | Sergio Gordilho |
| Креативный директор | Rafael Pitanguy |
| Ассоциированный креативный директор | Beto Rogoski |
| Арт-директор | Joao Souza |
| Иллюстрация | Imagem Boreal |
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