Diablo IV - "Launch"

VCCP US

VCCP US New York, United States

5326

Бренд: Diablo IV
Страна: United States

Рекламодатель: Blizzard Entertainment, Inc.

Заголовок	Launch
Агентство	VCCP US
Кампания	Nightmare Fuel
Рекламодатель	Blizzard Entertainment, Inc.
Бренд	Diablo IV
Дата первой трансляции/Публикации	2023 / 11
Бизнес сектор	Видеоигры/Приставки
История	Blizzard Entertainment is launching a campaign that will let fans play and win while they slumber. Developed in partnership with VCCP US and renowned Dream Researcher Dr. Leslie Ellis, it will insert the world of Diablo into participants’ dreams… or nightmares. A dream researcher, Dr. Ellis believes that people can master a nightmare, an underlying principle of this new effort. “Nightmare Fuel” allows fans to immerse themselves in the dualistic and epic landscapes of Diablo IV as they sleep. Gamers can listen to this audio experience in its entirety while they sleep. Lasting about eight hours in total, it begins with a dream incubation period that runs for 15-20 minutes, designed to serve as a guided induction and space for intention setting. The audio then moves into a four- to five-hour transition loop, settling people into sleep with soundscapes of a Diablo nature and audio from Diablo IV. The subsequent two to three hours align with REM sleep, including audio cues to induce lucid dreaming. The final three to five minutes will begin the wake-up process gently. Rather than presenting nightmares as passive horror shows, Diablo is integrating innovative tools to empower dreamers. By gamifying the dream landscape, the game empowers players to become the heroes of their own stories. The audio experience is designed to assist listeners in achieving a state of lucid dreaming, empowering them to become the heroes of their Diablo dreams. The flow of the audio was shaped by Dr. Ellis’ studies around how to control and master nightmares.
Тип медиа	Веб-фильм
Длина	52 seconds
Главный креативный директор	Jed Grossman
Исполнительный креативный директор	Joel Kaplan
Креативный директор	Geoff Vreeken
Арт-директор	Taylor Dahl
Арт-директор	Matt DeMilner
Копирайтер	Conor McFarland
Директор по вопросам бизнеса	Cara Orlowski
Интегрированный продюсер	Erin Kelly
Управляющий партнер	Brendan Robertson
Директор	Ross Allen
Оператор-постановщик	Mitchell Baxter
Редактор	Ryan Gee
Редактор	Ross Allen
Заместитель редактора	Miguel Barbosa
Звуковой дизайн компании	One Thousand Birds
ORIGINAL MUSIC	Andres Velasquez
Исполнительный продюсер	Guin Frehling
Managing Director/ Executive Producer	Kira MacKnight
Копирайтер	Trevor Larson
Director of Creative Operations	Katy Aquino
Исполнительный продюсер	Jessica Ambrose
Руководитель группы по связям с рекламодателями	Katie Nichols
Head of Strategy	Sashi Nair
Интернет / осветитель	Alex Greba
Sound Operator	Colyn Cameron
Звукорежиссер	Andrew Tracy