| Заголовок | Coucha Sutra |
| Агентство |
Deutsch
|
| Кампания |
Coucha Sutra
|
| Рекламодатель |
DirecTV, Inc.
|
| Бренд |
DirecTV
|
| Дата первой трансляции/Публикации |
2009 / 2
|
| Бизнес сектор | ТВ/Радио программы и станции
|
| История | What is Coucha Sutra? Consider it Modern Man's Kama Sutra. |
| философия | The Kama Sutra has been revolutionized by DIRECTV to depict the multitude of "positions" assumed in the most sensual and spiritual of places in our time...the couch. |
| Проблема | The ancient Indian spiritual text, Kama Sutra, was composed in the 2nd Century AD and famous for its detailed illustrations of human sexual behavior. |
| Результат | A provocative new print ad "Coucha Sutra" is set to break in the 2009 Sports Illustrated Swimsuit Edition that will hit stands February 10th. |
| Тип медиа |
Печать
|
| Рынок | United States |
| Главный креативный директор |
Eric Hirshberg
|
| Креативный директор группы |
Michael Kadin
|
| Управляющий производством |
Joncea Stemmock
|
| Менеджер проекта |
Connie Godwin
|
| Копирайтер |
Howard Hill
|
| Арт-директор |
Ryan McLaughlin
|
| EVP, Chief Marketing Officer, DirecTV |
Paul Guyardo
|
| SVP, Advertising and PR, DirecTV |
Jon Gieselman
|
| Иллюстратор |
AMI Creative
|
| Медиа директор |
Vonda LePage
|
| Медиа группа |
Darris Gringeri
|
