| Заголовок | Selinah |
| Агентство | Ogilvy South Africa |
| Кампания | Selinah - Topsy Foundation |
| Рекламодатель | Topsy Foundation |
| Бренд | Topsy Foundation |
| Posted | Март 2010 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| Слоган | Help us provide us the treatment that can give someone a second chance |
| философия | The aim for Ogilvy Johannesburg was to capture something that really happened, unenhanced by any cinematic or post production manipulation. We found a real aids sufferer who was on deaths door and recorded her recovery day by day once she started the medication from Topsy. To achieve that we rigged the camera in the ceiling and filmed Selinah every day for 1 hour, editing her 90 day recovery into a 95 second spot.Selinah is alive and well today, unrecognisable from the woman we first met. |
| Тип медиа | Телевидение |
| Рынок | South Africa |
| Продакшн Студия | Egg Films |
| Директор | Kim Geldenhuys |
| Креативный директор | Fran Luckin |
| Креативный директор | bridget johnson |
| Копирайтер | Stephanie Van Niekerk |
| Арт-директор | Robyn Bergmann |
| Оператор-постановщик | Kim Geldenhuys |
| Продюсер агентства | Lisa Wides |
| Продюсер | Kerry Hosford |
| Продюсер | Rozanne Rocha-Gray |
| Звук | Leah Siegel |
| Звук | Human |
| Международный главный креативный директор | Tham Khai Meng |
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