Заголовок | RE Program Information Deck |
Агентство | Publicis Conseil |
Кампания | RE Program |
Рекламодатель | Orange |
Бренд | Orange |
Дата первой трансляции/Публикации | 2022 / 11 |
Бизнес сектор | Услуги телекоммуникации |
История | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
Тип медиа | Анализ ситуации |
President & Chief Creative Officer | Marco Venturelli |
Исполнительный креативный директор | Fabrice Delacourt |
Копирайтер | Benjamin Sanial |
Арт-директор | Raphaël Halin |
Creative Assistant | Célia Kuczynski |
Creative Assistant | Caroline Delhoume |
Ассистент арт-директора | Vincent Laugier |
Директор по стратегическому планированию | Damien Sabatier |
Executive Client Lead | Marie Wallet |
Executive Client Lead | Anne Dauvé |
Коммерческий директор | Claudia Weiss |
Коммерческий директор | Emilie Jeanneau |
Директор рабочей группы клиента | Adrien Roux |
Директор рабочей группы клиента | Aline Auger |
Делопроизводитель | Priyanka-Lisa Sen |
Делопроизводитель | Clément Renault |
Делопроизводитель | Chloé Tabourian |
Продюсер печати | Sandrine Martin |
Телепродюсер агентства | Benjamin Auberdiac |
Телепродюсер агентства | Prodigious |
Sound Post-Producer | Joël Tessonneau |
Продюсер пост-производства | Franck-Hervé Marc |
Editing Producer | Nik Hudson |