| Заголовок | Bundy Think Tank |
| Агентство | Leo Burnett Sydney |
| Кампания | Bundy Think Tank |
| Рекламодатель | Diageo |
| Бренд | Bundaberg Rum |
| Posted | Июнь 2011 |
| Бизнес сектор | Алкогольные напитки |
| философия | Bundaberg Rum is a brand with a history of ingenious thinking – the rum was created in 1888 as an ingenious solution to a molasses surplus. But in recent years young men had come to see the brand as unintelligent. They had grown up seeing Bundy as a very ‘Aussie’ brand much loved by their fathers and older brothers, but to them it was lowbrow. Our objective was to re-establish Bundaberg Rum as a brand that stood for ingenious thinking, and re-connect with a younger, more intelligent audience. Our solution was The Think Tank – an online platform where people could submit their most bothersome conundrums, which would be transformed into ingenious solutions and then filmed. The Think Tank is an application that lives on the Bundaberg Rum facebook page. To launch Think Tank we created a film featuring Bundaberg’s founding Sugar Miller. He asked people to join the Think Tank and submit their conundrums. People went to our page and gave us their conundrums. We then chose the most heinous conundrums and asked the members to solve them. They sent us their solutions. The most ingenious solutions was chosen and turned into films. |
| Тип медиа | Веб-фильм |
| Разработчик приложений | Kevin Brown/William Parry |
| Продюсер | Adrian Gunadi |
| Музыка | Song Zu |
| Редакционная компания | Guillotine |
| Послепроизводственный этап | Cutting Edge |
| Оператор-постановщик | Daniel Ardilley |
| Директор | Robin Walters |
| Продюсер агентства | Tim Denton |
| Планировщик счета | Warwick Heathwood |
| Директор рабочей группы клиента | Jodi McLeod |
| Руководитель клиента | Peter Bosilkovski |
| Арт-директор | Dan Oliva |
| Other | Rob Kleckner |
| Арт-директор | Kieran Ots |
| Копирайтер | Rupert Taylor |
| Арт-директор | Time Green |
| Креативный директор | Tim Greenwood |
| Исполнительный креативный директор | Andy DiLallo |
| Дизайнер | David Mugford |
| Продюсер | Tara Riddell |
| Продюсер | Peter Grasse |
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