| Заголовок | The Clocks Project (Film) |
| Агентство | BETC Paris |
| Кампания | The Clocks Project - Solidarité Sida |
| Рекламодатель | Solidarité Sida |
| Бренд | Solidarité Sida Afrique |
| Дата первой трансляции/Публикации | 2009 / 4 |
| Продукт | AIDS Africa Solidarity Fund |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| Слоган | Every minute counts. www.solidarite-sida.org |
| Слоган (оригинальный язык) | Chaque minute compte. www.solidarite-sida.org |
| История | On 30 April 2009, an innovative outdoor campaign was launched in a special preview at Pathé Quai d'Ivry. This unique piece will then be exhibited at the "Solidays" festival, to be held on 26, 27 and 28 June at Longchamp Hippodrome. The work will consequently be presented at every event organised to collect funds for the fight against AIDS. At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: "Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care". |
| философия | We created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms, that is 963 clock hands (all telling different times). The bottom of the installation carries the call to action explaining where people can get more information about the foundation and donate online. |
| Проблема | In Africa, more than 1 600 000 million people die from AIDS each year because they don't have access to treatment. The association Solidarité Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Рынок | France |
| Художник | Nadine Grenier |
| Outdoor | JC Decaux |
| Electrics | Labo Prod |
| Менеджер по рекламе | Barbara Alfandari |
| Менеджер по рекламе | Emmanuel Dollfus |
| Менеджер по рекламе | Cécile Jaraudias |
| Креативный директор | Stéphane Xiberras |
| Арт-директор | Benjamin Le Breton |
| Копирайтер | Arnaud Assouline |
| Специалист по работе с заказчиками | Raphaël de Andreis |
| Специалист по работе с заказчиками | Xavier Royaux |
| Специалист по работе с заказчиками | Philippe Brandt |
| Специалист по работе с заказчиками | Elodie Andurand |
Больше работы
СМОТРЕТЬ ВСЕThe Clocks Project (Board)
- БРЕНД:
- Solidarité Sida Afrique
- АГЕНТСТВО:
- BETC Paris