Исполнительный креативный директор
at
Mischief @ No Fixed Address
New York, United States
| Заголовок | Nolaf (125 sec) |
| Агентство | Element 79 |
| Кампания | Nolaf - Frito Lay |
| Рекламодатель | Frito Lay |
| Бренд | Tostitos |
| Posted | Май 2009 |
| Бизнес сектор | Коктейльные закуски |
| История | The interactive initiative reveals the inner workings and shady practices of the fictitious NOLAF, or National Organization for Legislation Against Fun, who through a blowhard executive director with a bad comb-over and several "research & development" videos, show the adverse "fun" effects of eating Tostitos chips. |
| Проблема | Along with several amusing case studies in the R&D room, as well as an orientation session, visitors can get a full-screen view of the interactive conference room where the NOLAF executive director fields questions from a variety of characters, offering them advice on how to have less fun. Here, users can click any one of the seated audience members to check out each question and hear the host's demotivating answers. |
| Тип медиа | Веб-сайт |
| Длина | |
| Рынок | United States |
| Больше информации | www.nolaf.org |
| Копирайтер | Kevin Mulroy |
| Арт-директор | Mike Lyons |
| Руководитель производства | John Noble |
| Продакшн Студия | Mekanism |
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