| Заголовок | ‘Responsible Kilometers’ by Proximity Russia (part of BBDO Group Russia) for INTOUCH |
| Агентство | Proximity Russia |
| Кампания | Responsible Kilometers |
| Рекламодатель | Intouch Russia |
| Бренд | Intouch |
| Posted | Май 2014 |
| Бизнес сектор | Страхование |
| философия | Speeding is a serious issue in Russia. Many people get hurt because of that every year.INTOUCH is a Russian car insurance company stands for responsible driving. The company decided to make a step toward the solution of the problem. Responsible Kilometers project was launched. The idea was simple: Let drivers help those who had become victims of fast driving by trips without speeding.ExecutionINTOUCH announced that it would donate1 000 000 rubles to help those who had become victims of fast driving. In case drivers would contribute. With changing their driving habits.We asked them to install OK.INTOUCH app that recorded and analyzed every trip by car. If the driver obeyed the speed limit for most of the trip, he would be given a green ticket with an amount of money to be added to a virtual bank.Once drivers contributed 1 000 000 rubles in total, INTOUCH had donated the real sum. |
| Результат | • Total reach generated over 7 000 000• Over 1 000 000 got involved on social media• Money collected twice faster than expected. |
| Тип медиа | Веб-сайт |
| Длина | |
| Креативный директор | Andrew Kontra |
| Руководитель креативной группы | Ilya Andreyev |
| Арт-директор | Alexandra Ermolenko |
| Дизайнер | Igor Dolgov |
| Копирайтер | Polina Zabrodskaya |
| Копирайтер | Valentina Ekimyan |
| Стратегический директор | Natalia Chiuch |
| Директор рабочей группы клиента | Julia Mukhtar |
| Digital director | Ekaterina Smygina |
| Senior Project Manager | Daria Konstantinova |
| Digital director | Alexander Makarovsky |
| Арт-директор | Ivan Malakhov |
| Дизайнер | Sergey Kurbatsky |
| Менеджер проекта | Tatyana Krivolutskaya |
| Креативный директор | Luis Tauffer |
| Цифровое производство | INDEE Interactive |
| Animator | Alexey Frolov |
| Музыка | Andrey Levkovitch |
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