Warburtons Limited - "Lone Wolf"

WCRS

WCRS London, United Kingdom

9037

Бренд: Warburtons Limited
Страна: United Kingdom

Рекламодатель: Warburtons Limited

Заголовок	Lone Wolf
Агентство	WCRS
Кампания	From Our Family to Yours
Рекламодатель	Warburtons Limited
Бренд	Warburtons Limited
Дата первой трансляции/Публикации	2013 / 1
Продукт	Soft White Farmhouse
Бизнес сектор	Булочки, хлеб, хлебцы
Слоган	From our Family to yours
История	The new campaign focuses on the Warburtons breakfast range and will be spearheaded by three TV commercials. Each spot tells a different story of someone taking the time to write to “Dear Jonathan Warburton” about one of his delicious products, explaining the often incredible effect it is having on their life. Each ad focuses on a key product; Warburtons Crumpets, Warburtons Half & Half loaves and rolls, and Warburtons Soft White Farmhouse loaf.
Проблема	The campaign inspiration came from the discovery that Jonathan Warburton (a fifth generation family member) receives a huge volume of personal correspondence from the public every week about his bakery products. Who’d have thought people felt so passionately about crumpets?
Тип медиа	Телевидение
Длина	41 seconds
Продакшн Студия	Velocity Films
Послепроизводственный этап	MPC LDN
Креативный директор	Billy Faithfull
Креативная команда	Naz Nazli
Креативная команда	Rob Welch
Продюсер агентства	Jack Bayley
Медиа-агентство	Mindshare
Директор	Anton Visser
Продюсер Продакшн Студии	Zayd Halim
Оператор-постановщик	Peter Titchauser
Редактор	Antony Lee Martin
Редактор	Simon Wilcox
Звук	Munzie Thind