Заголовок | Seal |
Агентство | L'ASSOCIÉ |
Кампания | The Masks |
Рекламодатель | France Nature Environnement |
Бренд | France Nature Environnement |
Дата первой трансляции/Публикации | 2021 / 7 |
Бизнес сектор | Окружающая среда и вопросы экологии |
Слоган | Dropped on the ground, picked up by the sea. |
История | Our garbage on earth always ends up in the sea. Surgical masks are the new plastic bags. 3.4 billion of them are thrown away daily around the world. They are the first thing we encounter in nature after lockdowns, almost as if they exited confinement before human beings. As they are now part of our daily lives, we need to consider their usage and second lives very carefully, before they all end up in the sea, causing the disastrous effects they are starting to have on wild life. |
Тип медиа | Печать |
Фотограф | Gilles Rivollier |
Президент | Gilles Rivollier |
Креативный директор | Jamie Standen |
Креативный директор | Mark Forgan |
Делопроизводитель | Anne-Laure Compas |