| Заголовок | 102 Millions |
| Агентство | Y&R Argentina |
| Кампания | 102 Millones |
| Рекламодатель | Fundación Vida Silvestre |
| Бренд | Fundación Vida Silvestre (WWF) |
| Дата первой трансляции/Публикации | 2017 / 3 |
| Бизнес сектор | Окружающая среда и вопросы экологии |
| История | Without low blows, the short 3 minute film 102 Million seeks promoting the awareness of the harsh reality endured by a huge section of the population of the country and the world, as well as raising awareness in the need of not wasting the vital resource, so close at hand for some and so many miles away for others |
| Проблема | Officially, around 7 million Argentinians, equivalent to 17% of the country´s total population have no access to drinking water. The percentage rises to 21% according to non-governmental organizations. The situation worsens in urban and rural poverty areas where the restriction reaches 100% of its inhabitants. Fresh drinking water is the original source of life, what nurtures everything, from the food we eat to the cotton we use, to the energy we depend on in our everyday lives. Only 3% of the earth´s water is drinking water, and only 1% of that fraction is available for human use. It is the world´s most precious resource but it is also finite and threatened as well by climate change, population growth and changes in the patterns of consumption, among other factors. |
| Тип медиа | Телевидение |
| Длина | |
| Генеральный креативный директор | Lisandro Grandal |
| Генеральный креативный директор | Fernando Tchechenistky |
| Креативный директор | Gustavo Botte |
| Креативный директор | Ignacio Jardón |
| Креативный директор | Juan Ure |
| Креативный директор | Juan Pablo Curioni |
| Директор по связям с общественностью | Daniela Tucci |
| Руководитель производства | Luis Pompeo |
| Продакшн Студия | La Doble A |
| Директор | Iván Vescovo |
| Директор | Martin Donozo |
| Продюсер | Jose Arnal |
| Менеджер по рекламе | Martín Font |
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