Applegate Hotdogs - "Shot and a Steer"

TAXI New York

TAXI New York New York, United States

6591

Бренд: Applegate Hotdogs
Страна: United States

Рекламодатель: Applegate Farms

Заголовок	Shot and a Steer
Агентство	TAXI New York
Кампания	What's In Your Hotdog?
Рекламодатель	Applegate Farms
Бренд	Applegate Hotdogs
Дата первой трансляции/Публикации	2012 / 6
Бизнес сектор	Продукты питания
Слоган	What's In Your Hotdog?
История	Applegate, the leading brand of natural and organic meat, was founded 25 years ago with a mission to "change the meat we eat." This summer, Applegate is focusing on one kind of meat in particular, the hot dog. In a humorous ad campaign, Applegate asks, “What’s in your hot dog?” It’s a question that sparks a lot of speculation, some anxiety and much hilarity in television ads depicting mothers interviewing potential cow candidates to feed their families. Magazine ads make bold statements like, “Pass the mustard, hold the hormones” and declare Applegate's hot dog “The Cleaner Wiener." “We feel the time is right to come out with this message” said Neil Leinwand, Senior VP of Marketing. “The hot dog is a great American tradition, but with all the buzz around pink slime, antibiotics and other meat scares, it’s hard for a responsible mother to know what to do. We’re here to offer her an easy, more wholesome way to feed her family food they love, and give her a bit of a laugh in the process”. The “What’s in your hot dog?” campaign launched late June, just in time for the 4th of July
Тип медиа	Телевидение и кино
Редакционная компания	Cutting Room
Продакшн Студия	Station Film
Оператор-постановщик	Matthew Woolf
Линейный продюсер	Brienna Price
Исполнительный продюсер	Thomas Rossano
Директор	Brendan Gibbons
Продюсер	Joyce Lee
Арт-директор	Philip Cho
Копирайтер	Tim Wassler
Копирайтер	Michael Pierantozzi
Креативный директор	Michael Pierantozzi
Исполнительный креативный директор	Dave Clemens