Play Sports - "The Preroll Football Match"

TBWA\Brussels

TBWA\Brussels Bruxelles, Belgium

Премии

6320

Бренд: Play Sports
Страна: Belgium

Рекламодатель: Play Sports

Заголовок	The Preroll Football Match
Агентство	TBWA\Brussels
Кампания	The Preroll Football Match
Рекламодатель	Play Sports
Бренд	Play Sports
Дата первой трансляции/Публикации	2017 / 7
Бизнес сектор	Культура, досуг и спорт
История	To create extra buzz around the start of the new soccer season, we broadcasted the first game, the Supercup, live as a pre-roll ad. Not just 30 seconds, but the entire game. As long as you didn’t skip, you could watch the entire game, for free. It is probably the first pre-roll people actually started looking for, by clicking random video’s hoping to see the live football game. It was a technical challenge to set up a live connection between the stadium, the add servers and the online video players, but it worked. And fans didn’t skip. The Pre-roll Football Match was viewed by 145.484 people in only 90 minutes. Plus, that same weekend the subscriptions on Play Sports were up with 417% compared to last year’s opening weekend.
Тип медиа	Pre-Roll
Длина	97 seconds
Креативный директор	Jeroen Bostoen
Арт-директор	Greg Van Buggenhout
Копирайтер	Olaf Meuleman
Руководитель цифрового формата	Gert Pauwels
Веб-разработчик	Diederik Van Remoortere
Управление аккаунтом	Jochen De Greef
Управление аккаунтом	Tom Eilers
Управление аккаунтом	Max Fauconnier
Менеджер проекта в цифровом формате	Ken Kools
Менеджер проекта в цифровом формате	Stijn Dupas
Медиа директор	Christine Brone
Digital Strategy Director	Wouter Van Den Ameele