ASB - "Meet Clever Kash, ASB's new cashless moneybox"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Wellington, New Zealand

Премии

30403

Бренд: ASB
Страна: New Zealand

Рекламодатель: ASB Bank Limited

Заголовок	Meet Clever Kash, ASB's new cashless moneybox
Агентство	Saatchi & Saatchi New Zealand
Кампания	Meet Clever Kash
Рекламодатель	ASB Bank Limited
Бренд	ASB
Дата первой трансляции/Публикации	2015 / 9
Бизнес сектор	Банковские и финансовые услуги, инвестиции, биржевые маклеры
История	ASB has revealed a prototype of their new innovation today – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society. Named ‘Clever Kash’ – the new look elephant money box is designed to keep children motivated towards their savings goals and help establish positive savings behaviour from an early age.
философия	Clever Kash was invented by ASB and Saatchi & Saatchi New Zealand. The 15cm tall moneybox was developed in collaboration with ASB's Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design.Shane Evans, General Manager Marketing at ASB said: “It has been a great experience bringing this concept to life, with our partners at Saatchi & Saatchi. Together, we’ve been able to take a compelling idea and develop it into a physical product prototype in a very short timeframe. What we’ve produced is an exciting technology product that directly addresses a real issue that our customers have identified around developing good financial habits for children.ASB Chief Architect James Bergin says the entire Clever Kash project, from design through to the technology itself, has been New Zealand-based and has leveraged ASB’s heritage of technology and innovation.“Clever Kash connects with the ASB Mobile banking app via a secure and encrypted Bluetooth connection. Parents can be safe in the knowledge that Clever Kash displays the account balance only and kids have no transactional ability"
Проблема	It's challenging to teachchildren about the value of money as they don’t tend to use cash and coins for everyday purchases. Today, children are more likely to see their parents handing over a card to pay, and so may not appreciate how much things cost or see change calculated, as we do when paying in notes and coins
Тип медиа	Дизайн продукции / Разработка
Длина	146 seconds
Рынок	New Zealand
Коммерческий директор	Teresa Davis
Специалист по работе с заказчиками	Alexis Mousse
Делопроизводитель	Vinay Naran
Исполнительный креативный директор	Guy Roberts
Исполнительный креативный директор	Corey Chalmers
Креативная команда	Neill McAlpine
Креативная команда	Nicole Sykes
Директор производства контента	Jane Oak
Продюсер цифрового формата	Brendan Haddock
Редактор	Tomas Cottle
Дизайнер	Rob Flynn
Администратор планирования	Murray Streets
Менеджер по рекламе	Roger Beaumont
Менеджер по рекламе	Mark Graham
Менеджер по рекламе	Emma Lynch
Менеджер по рекламе	Ali Duncan
Менеджер по рекламе	Emma-Rose Forrester