| Заголовок | #danceAwesome |
| Агентство | R/GA |
| Кампания | #danceAwesome |
| Рекламодатель | Samsung |
| Бренд | Samsung Galaxy A |
| Дата первой трансляции/Публикации | 2020 / 1 |
| Бизнес сектор | Мобильный телефон и планшеты |
| философия | The Samsung Galaxy A is a phone targeted at Gen-Z, but Gen-Z was turning their backs on Samsung. This is a generation that’s on their phones 24/7 and is sensitive to advertising bullshit. So to promote the Galaxy A, R/GA New York cut the fluff and turned the three things that matter to them – an awesome screen, awesome camera and long-lasting battery life – into the exact words of a song and a dance, with help from K-pop mega-band BLACKPINK. It was dropped as the #danceAwesome challenge on TikTok, resulting in 4.7M user videos, 16B views, and a significant increase in purchase intent. |
| Тип медиа | Социальные медиа |
| Длина | |
| Агентство | Cheil New York |
| Senior Strategist | Kayla Sredni |
| Редактор | Alexandra Redd |
| Senior Animator | DJ Shon |
| Senior Animator | Robert Paynter |
| Senior Sound Designer | Pete Karam |
| Анимация | Sivanuj Pavarodom |
| Анимация | Tom Crew |
| Анимация | Clement Chia |
| Анимация | Antoni Tudisco |
| Агентство | Wieden + Kennedy |
| Покраска | RCO |
| UGC Curation and Clearances | Catch And Release |
| Ассоциированный креативный директор | Rene Van Wonderen |
| Ассоциированный креативный директор | David Stevanov |
| Ассоциированный креативный директор | Augustus Sung |
| VP, Group Executive Creative Director | Nick Pringle |
| Исполнительный креативный директор | Aaron Mosher |
| Исполнительный креативный директор | David Yankelewitz |
| Копирайтер | Rowan Mansfield |
| Креативный директор | Rodrigo Burdman |
| Senior Designer | Bernise Wong |
| Дизайнер | Sung Hoon Rhee |
| Group Account Director | Michael Beverley |
| Management Supervisor | Madeline LaRocca |
| Group Director Production | Hera Huang |
| Lead Producer | Jasmine Arakel |
| Стратегический директор | Martin Vogts |
| Senior Connections Planner | James Mullally |
| Strategy Director Influence | Hannah Forbes |
| Executive Content Producer Studios | Carol Powley |
| Director of Content Print Production | Erica Jensen |
| Senior Content Producer of Studios | Nick Williams |
| Senior Content Producer of Studios | Dena Lenard |
| Директор по вопросам бизнеса | Lynda Blaney-Smith |
| Менеджер по делам бизнеса | Joseph Delerme |
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