| Заголовок | Family Snap |
| Агентство | Saatchi & Saatchi |
| Кампания | A Car to Be Proud of - Toyota |
| Рекламодатель | Toyota Motor Corporation |
| Бренд | Toyota |
| Posted | Май 2002 |
| Продукт | Corolla |
| Бизнес сектор | Легковые автомобили |
| Слоган | The new Corolla. A car to be proud of. |
| философия | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Проблема | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Результат | Revenue generated surpassed the models previous (1997) successful launch by £99m over the first two years. Advertising ROI was £4.58 for every extra £1 invested. A value product became a valued brand. How? By identifying and targeting a new, more lucrative consumer segment. Creating a campaign A car to be proud of that sold emotion, not features. Investing ingeniously in communications. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Продакшн Студия | Outsider |
| Арт-директор | Brett Salmons |
| Копирайтер | Jo Stafford |
| Продюсер агентства | Chris Moore |
| Директор | Dom & Nic |
Больше работы
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